Halfpace Manifesto.
A high-energy brand manifesto for a run club, cut to the beat.
- Client
- Halfpace (Concept)
- Service
- Kinetic Typography
- Length
- 18 Seconds · 16:9
- Role
- Motion Design and Music
The Goal
Say it with type
Halfpace wanted a brand film that feels like a pep talk, with no footage at all.
The Approach
Every word on the beat
Slams, masked slides, outline type, hard color cuts and camera shake, all synced to an original beat.
The Result
A punchy brand film
An 18-second manifesto ending on the logo and a Join the Club call to action.
18s
Brand film, 16:9
100%
Beat-synced type
1
Animated logo end card
100%
Original music
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